The Season When Everything Started to Look Alike
There was a time and it wasn’t a romantic era, just a less automated one, when difference still had weight. A brand could sound like itself, look like itself, even contradict itself
The Museum of Dead Slogans
They used to matter. Those six words on a wall could change everything. They could make you quit your job, start running, fall in love with a phone, or feel beautiful for the
When Agencies Delete Themselves
Five years ago, Grey disappeared. Now it’s DDB’s turn. The names that built our industry are being deleted one by one, absorbed, merged, “simplified” into nothing.
The Faithless Brand
The Faithless Brand is about what happens when marketing becomes modern liturgy, beautiful, repeatable, and empty. A ritual of virtue with no witnesses left to believe it.
Efficiency Is the New Aesthetic
At some point, without anyone really noticing, efficiency became our shared religion. It started innocently enough, “let’s streamline the process,” “let’s automate what’s repetitive,” “let’s let data guide us.
Coward Brands: The New Dominant Species
Once upon a time brands wanted to change the world. Now they just hope the world doesn’t tag them, or worse, notice that they’ve stopped trying. Meet the Coward Brand. It
Stop Performing. Start Existing.
There’s this word “authenticity” that’s been rattling around boardrooms, marketing decks, and influencer captions for so long that it’s become almost intolerable, like a pop song you once loved and
Your CEO Is Now a Vending Machine
Remember when “brand purpose” sounded like the moral compass of capitalism, the thing executives clutched like a rosary bead in investor presentations and CSR reports? A whole cottage industry of consultants, TED Talkers,